After a successful season 1, UTV Action is now back with another season of Panja League. This will feature media agencies from three cities Mumbai, Delhi and Bangalore. The first season of Panja Championship was held in 2010. With participation of over 22 agencies, the first season received an overwhelming response for the simple yet innovative concept that celebrates action in its true form. The season lasted a good 30 days with action levels soaring across every city.
Taking forward the successful format of season 1, this season will involve participants competing with each other as per global standards of arm wrestling within the same agency. Some of the agencies participating this year include Group M, Madison, Starcom, Carat, R K Swamy, MPG and many more. Each agency will have one male and one female winner who will be gratified with the swanky Jabra wave. These winners will then go on to participate in the gala finale party to be held in their respective city. The League will culminate with the declaration of one male and one female winner.
Speaking on the initiative, Kunal Mukherjee, Marketing Head, UTV Action comments “Seeing the tremendous response received for Panja Championship, we are back with Panja League 2 to entertain our partners and colleagues in true action style. We look forward to another power packed season.”
The month long high octane League starts on 14th March and will go on till mid April.
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