All out there who swear by music, here’s some news that will blow your freaking mind. As a music lover, we bet everyone’s dream is to witness live every gig that is performed on the face of this earth. And thanks to MTV, the dream will now turn into reality. Yes, the music television is launching its new offering MTV Gatecrash– which will give its fans a privileged access to the most exciting events across the world. Be it a musical festival, a carnival, or a cultural extravaganza, MTV will bring the festivities closer to the youth by allowing them to jump the queue through MTV Gatecrash. The name as it sounds will grant a special access to the choicest winners to enjoy the festival in all MTV style. Furthermore, it will include a series of events that will run through the year making a pit stop at different music festivals.
Gatecrash will kick-start this month (January 2012) with the music festival, Storm, a camp out music festival for two days to be held on 21st& 22nd January 2012, in the hills of the beautiful district of Coorg in Karnataka. The festival will have over 30 artists from across the globe performing on multiple stages. The festival will have bands and DJs like Indian Ocean, Leslie Lewis, The Raghu Dixit Project, Judge Jules, Henrik B, BREED, Pearl, Nikhil Chinnappa and others. The Storm is a multimedia initiative with a full-blown campaign across TV and Digital Media.
Talking about the event, Aditya Swamy, EVP AND Business Head, MTV India, explains, “Young people are experience junkies and since virtual experiences are the norm today, real ones are becoming even more special. With MTV Gatecrash, we will give people a chance to touch and feel the magic of the best in live entertainment.”
Apart from being a music festival, Storm and MTV will also promote a strong conviction towards preserving the environment, with eco-friendly venue, minimal usage of plastic and innovative recycling techniques. Furthermore, the festival is a total “drug-free zone” and has a zero tolerance policy against those who breach it.
So grab the open ticket called MTV Gatecrash to experience the best sounds, great symphonies and a story you can live to tell!!!
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