Anil Kapoor launches '24 - The Game'
Anil Kapoor is making sure he breaks new grounds with '24 tele-series'.
After a stupendous launch of the espionage drama on the Indian small
screen, the actor-producer on Saturday launched an interactive mobile 3D
game "Safari Storme 24 - The Game"
Anil Kapoor is making sure he breaks new grounds with '24 tele-series'.
After a stupendous launch of the espionage drama on the Indian small
screen, the actor-producer on Saturday launched an interactive mobile 3D
game "Safari Storme 24 - The Game", styled on the show.
The game will provide viewers with the opportunity to experience the
real-time action of the show offline. Developed by Gameshastra Solutions
Pvt. Ltd., it will be available for free download in India on iOS and
Android platforms starting Saturday.
"With the launch of '24 - The Game' we are looking at bringing the '24'
experience to the audiences' fingertips," Anil said in a statement.
The game will allow players to live the life of ATU chief Jai Singh
Rathod, portrayed on screen by Anil, as he races against time to combat
terror and protect the prime ministerial candidate from assassination.
The actor said: "The fast-paced game shares multiple characteristics
with the show which will only add to viewers' overall experience."
'24 tele-series', aired on Colors channel, is the Indian version of the popular US suspense thriller series of the same name.
Talking about the game, Raj Nayak, CEO, Colors,
said: "The launch of '24 - The Game', is an innovation that brings us
closer to our audiences. Through the game, we are providing audiences
with the unique opportunity to step into the shoes of Jai Singh Rathod
and experience the show first-hand."
The fast-paced and score-based game is a third-person, cover-based
shooter game enabling players to single-handedly foil terrorist
operations organized within Mumbai.
With 30 levels to cross, players will be privy to an arsenal of weapons
along with support powers like health packs, additional guns, Harrier
Strike and Missile Barrages that can be purchased through redemption of
points earned during the game.
All players will also be able to compare their standing as they race
against time with each other through the Local Leader board, which will
share their score details with other gamers.
The launch of such a game is a vital business decision, says Vivek Srivastava, head - Digital, Colors.
"With the availability of multiple touch points, it has become critical
for broadcasters to reach out to their target audiences using newer
avenues such as social media, and online and digital tools," he said.
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