SAB TV wins Creative Abby at Goafest 2013!!!
This year SAB TV, India’s leading family comedy entertainment channel has reasons to celebrate.
At the Goafest 2013, SAB TV's
adver-game, SABurbia Board Game, bagged the Silver in the category of
Branded Content & Entertainment (Use or integration of experiential
events). Moreover, with nominations in the categories of Newspapers and Magazines (Media) and Film (Media and Publications), the channel is jubilant.
The man behind the success of the Channel, Mr. Anooj Kapoor shares why Goafest 2013 is special. "SAB TV
has always strived to communicate the joy of togetherness in novel and
different ways. The year 2012 has been a special year, where we
endeavoured to increase audience engagement through alternate
touch-points like SABurbia.com, SAB Dub and SAB Ke Comics internet and
mobile apps, SABurbia board game and SAB Play augmented reality app.
Getting recognition at a prestigious event like Goafest gives us
confidence to continue to come up with innovative ways to entertain our
audience – on television, as well as off it!"
With
its unique brand proposition SAB has made its mark in the viewer's
minds. Representing togetherness and fun, SAB's programming ensures
clean, healthy and light hearted entertainment for the entire family.
Understanding the abundant need for fresh content, SAB entices the
entire family to watch television together with its content and brand
strategy.
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