News…news…news... SAB TV announces the launch of a new show. Acclaimed producer-director Vipul Amrutlal Shah and Deven Bhojani have teamed up to co-produce a show, titled Bhai, Bhaiyya Aur Brother. With this show, Vipul Amrutlal Shah, the maker of popularity Bollywood flicks, namely Namaste London, Waqt, Action Replayy et al, is returning to small screen. And he has decided to join hands with none other than prolific writer-actor-director Deven Bhojani, famous for sitcoms like Sarabhai v/s Sarabhai, Khichdi and Baa Bahoo aur Baby.
Talking on the launch, Anooj Kapoor, EVP & Business Head, SAB TV says, “In keeping with our positioning of being a family comedy entertainment channel we have roped in Vipul Amrutlal Shah and Deven Bhojani, who are co-producing Bhai Bhaiyya Aur Brother. Both of them are known for creating clean and entertaining light-hearted content that appeals to the entire family. Through this association we will provide yet another engaging show for our loyal viewers.”
Furthermore, Vipul Amrutlal Shah shares, “The core mantra of our work has always been to present the viewers with wholesome family entertainers that can be enjoyed by the entire family. This is also the ethos of SAB TV and hence this association with the channel. Bhai Bhaiyya Aur Brother is a refreshing show that captures the lives of three brothers that return after a span of 25 years to stay together. In doing so how their families adjust to each other in a light hearted manner, is the core essence of the show. I am sure the viewers are going to enjoy this show a lot.”
Cute, cuddly and super talented Deven Bhojani goes on to state, “SAB TV has carved a niche for itself as a light hearted family entertainment channel and is the perfect platform for this story. It feels great to collaborate with Vipul Amrutlal Shah who is giving me an opportunity to turn producer. I am sure this show will certainly help to cultivate joint family system and instill greater bonding between families.”
The casting for the show is currently in progress and it will hit the screens soon. Watch this space for more details on Bhai, Bhaiyya Aur Brother!!!