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After the success of reality TV shows like Bigg Bossand Fear Factor - Khatron Ke Khiladi, Endemol India plans to launch game formats based on these shows. It has initiated talks with social networking websites like Orkut and Facebook for online version of these games.
Endemol is also planning to start a mixed variety of reality-based shows for Indian viewers within the next six months. CEO Deepak Dhar says, “We have a three point agenda—launching call based TV shows, advertisers-backed programmes and tapping regional media by next year.” Wipe Out, Divided and 1 Vs 100 are the three international shows of Endemol, which will be adapted as per the requirements of Indian media industry and will be launched by March next year. Forbes' richest Americans announced
Endemol has also geared up to venture into the regional media industry . Says Dhar, “Endemol plans to create content for Gujarati, Marathi and Bengali channels in the near future.” Shows like Bigg Boss and Fear Factor will be tailored as per the demands of the audiences down south and popular faces within the realm of Southern India will be chosen as participants. He further adds, “Besides setting up a separate team of professionals for this industry we have tied-up with the southern media houses that will make our entrance in this market much easier.” Provident Fund Full Details
Dhar declined to share any details regarding the strategic partners but added, “Endemol sees India as an important market hub and we are optimistically looking for like-thinking market leaders to partner with.” TOP 10 Music hits of 2008
Netherlands-based television production house Endemol NV launched Endemol India in January 2006. Bigg Brother, Deal Or No Deal, Set for Life and Heart Beat, among others, are some of its popular international properties. Endemol India has witnessed a successful stint with shows like The Great Indian Laughter Challenge, Mission Ustaad and Jo Jeeta Wohi Superstar. The company is also holding talks with news channels NDTV Imagine and Colors for the telecast of its call based TV show, where revenues will be generated through phone calls. The show can be based on astrology, cooking and home science. Todays Breaking News
After the success of advertisers-backed programmes like Hindustan Unilever’s Rin Mera Star Superstar and Pepsi’s Chala Change ka Chakar, Endemol will initiate more such shows by the beginning of next financial year. At the end of next fiscal, Endemol will also endeavour into production and management of talent hunt events and award functions. Television TOP TEN
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