NDTV Imagine Networks launches NDTV Lumiere channel

NDTV Imagine Networks has launched an 24 hour world cinema channel NDTV Lumiere, which will be available on digital platforms across India. The channel went on air on October 10 at 10 pm. Film Promotions in Television Sameer Nair, CEO, NDTV Imagine said, "We have made significant progress in the past one year, after the launch of our Hindi GEC, then our Bollywood channel, and we now complete the circle on Lumiere with launch of a dedicated channel, to add to Lumiere's theatrical, home video and internet offerings of contemporary world cinema." Sunil Doshi, director, NDTV Lumiere, says "With the on-air launch of NDTV Lumiere, we are delighted to further enhance the reach and distribution of films from the cinematic delights of Europe and other parts of the World. The launch of the channel supplements our theatrical distribution and home video releases by providing some of the most revered films of the World 24/7." TOP 28 Participants of Indian Idol Season 4 Manmohan Shetty, director, NDTV Lumiere, said, "Walkwater Media is glad to be a partner in this venture that is offering quality content across diverse platforms to the growing and evolving audience in our country. I am sure that television viewers would savour the slate of hand-picked movies from across the globe." The initial line up on the channel includes highly films such as, Gone With The Woman (2007), Fratricide (2005), and Good Morning Heartache (2008). Censor Board objected to six scenes Dhruvank Vaidya, senior vice-president, NDTV Imagine said, "With the launch of the channel, NDTV Lumiere has fulfilled its promise of making the best of contemporary, award winning available to the discerning movie enthusiast across all platforms – in theatres, on DVD, as a TV channel and on the internet. NDTV Lumiere thus offers a unique opportunity for premium brands to establish a 360 connect with their discerning customers. Elaborating on the movies to be screened, Vaidya said that the prime time on the channel will be 10 pm, where each night of the week will offer a different view of the world. Project Monday offers films from young debutante directors; Tuesdays and Wednesdays focus on Festival Flix, showcasing acclaimed film. Fashion releasing on October 29 On Thursdays, an edge-of-the-seat thrill is placed with ATW (Action – Thrillers - War). The Friday Lounge brings entertainers to enjoy and on Saturdays viewers can watch latest films on the Saturday Box Office. The Sunday Showcase will feature the crème de la crème of international cinema. Kyunki Saas Bhi Kabhi Bahu Thi ENDS soon