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NDTV Imagine, the Hindi general entertainment channel (GEC), will launch an new show called Baali Umar Ko Salaam, from November 03 and the show will air every Monday to Thursday at 8 pm.
In an prepared statement, Shailja Kejriwal, executive vice-president, content, NDTV Imagine, said, "The introduction of Baali Umar Ko Salaam will add variety to our daily programming line-up. It is told through the perspective of a young teenage girl and therefore is delightfully appealing."
The show, targeted at the 15-25 age group, traces the innocence of first love and the romantic journey of a young girl called Naina, the protagonist character being played by Ankita Lokhande.
Her love interest Jay Soni plays the central character of Sameer. Neha Desai and Lavina Tandon will be playing the role of Naina's best friends Swati and Poonam.
As per TAM Media research data for the C&S 4+, HSM audience, in the Hindi GEC space, Star Plus has increased its share of the pie from 23 per cent in Week 41 to 27 per cent last week. Colors, has retained its 19 per cent share, while, Zee TV, is inching closer to second place.
Sony Entertainment Television retains its share of 9 per cent. Star One is fifth with 7 per cent share, followed by NDTV Imagine with 6 per cent. Sahara One and 9X have managed to grab 5 per cent and 4 per cent share, respectively.
NDTV Imagine, the Hindi general entertainment channel (GEC), will launch an new show called Baali Umar Ko Salaam, from November 03 and the show will air every Monday to Thursday at 8 pm.
In an prepared statement, Shailja Kejriwal, executive vice-president, content, NDTV Imagine, said, "The introduction of Baali Umar Ko Salaam will add variety to our daily programming line-up. It is told through the perspective of a young teenage girl and therefore is delightfully appealing."
The show, targeted at the 15-25 age group, traces the innocence of first love and the romantic journey of a young girl called Naina, the protagonist character being played by Ankita Lokhande.
Her love interest Jay Soni plays the central character of Sameer. Neha Desai and Lavina Tandon will be playing the role of Naina's best friends Swati and Poonam.
As per TAM Media research data for the C&S 4+, HSM audience, in the Hindi GEC space, Star Plus has increased its share of the pie from 23 per cent in Week 41 to 27 per cent last week. Colors, has retained its 19 per cent share, while, Zee TV, is inching closer to second place.
Sony Entertainment Television retains its share of 9 per cent. Star One is fifth with 7 per cent share, followed by NDTV Imagine with 6 per cent. Sahara One and 9X have managed to grab 5 per cent and 4 per cent share, respectively.
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